Marketing Introduction:- Evolution of Marketing (Nepal Education Board 10+2)

                   शताब्दी, दशक, र वर्षहरूमा बजार अवधारणा नाटकीय रूपमा परिवर्तन भएको छ।

The market concept has changed dramatically over the centuries, decades, and years. The production-centric system has systematically changed into a relationship-centric system. Marketing has taken a modern form since the end of the 19th century after going through various development stages. Before the (20th) twentieth century, the production-oriented practice of marketing was conservative.

The new economy has seen the buying power of customer at all time. Consumers have reached easily to all types’ information for product and services because of the digital revolution. Developments of science & technology and especially the development of information technology have now changed the way people live, the way people do business, and the way people sell and buy.

The following is a brief description of various stages of the evolution of marketing.

Production Orientation Era (युग) or Stage(चरणहरू)

Product Orientation Era or Stage

Sales Orientation Era Or Stage

Marketing Orientation Era or Stage

Relationship Marketing Orientation Era or Stage

The following sentences summarize the above developments in marketing.

1. Production era: 'Cut costs. Profits take care of themselves'

2. Product era: 'Good products will sell themselves'

Sa. Sales era: 'Sales are keeping the bait for the customer'

Marketing. Market age: 'Customer is king!'

Relations. Relationship Marketing Age: 'Relationships with customers determine the future of our firm'.

Marketing Introduction - Meaning of Marketing (Nepal Education Board 10+2)

 Marketing refers to the activities undertaken to promote the purchase or sale of a product or service. Marketing involves advertising, selling and distributing products to consumers or other businesses.

In simple words, marketing refers to all the activities that a company undertakes to promote and sell products or services to existing or potential customers.

Marketing involves everything a company does to get the customer's attention and build an effective relationship with them.

At its most basic level, a marketing manager seeks to match a company's products and the need of customers who want access to those products. Matching manufactured products with the customer's actual needs and demands ultimately ensures profitability. (ग्राहकका वास्तविक आवश्यकताहरू र मागहरूको साथ उत्पादित उत्पादनहरू मिलान अन्ततः नाफा सुनिश्चित गर्दछ।)

Product, price, place, and promotion are the Four Ps of marketing. That is called marketing mix.यसलाई मार्केटिंग मिश्रण (Marketing Mix)भनिन्छ.