शताब्दी, दशक, र वर्षहरूमा बजार अवधारणा नाटकीय रूपमा परिवर्तन भएको छ।
In marketing, we do research and development as well as share information about our product and services with our respective parties, such as customers and other stakeholders who help us benefit in the market. We do research and development activities, we do advertising and other promotional activities such as public relations, sales promotion campaigns, direct marketing, sales personnel, CSR activities, etc.
Definition:- In simple terms marketing refers to the activities performed by a company to promote the purchase or sale of a product or service. Marketing involves advertising, selling, and distributing products to consumers or other businesses.
Marketing as a discipline involves all the functions that a company undertakes in order to attract customers and maintain a relationship with them for making profits.
The market concept has changed dramatically over the centuries, decades, and years. The production-centric system has systematically changed into a relationship-centric system. Marketing has taken a modern form since the end of the 19th century after going through various development stages. Before the (20th) twentieth century, the production-oriented practice of marketing was conservative.
The new economy has seen the buying power of customer at all time. Consumers have reached easily to all types’ information for product and services because of the digital revolution. Developments of science & technology and especially the development of information technology have now changed the way people live, the way people do business, and the way people sell and buy.
The following is a brief description of various stages of the evolution of marketing.
Evolution of Marketing Concept
- Production Orientation Era (युग) or Stage(चरणहरू) {1770-1820}
- Product Orientation Era or Stage {1820-1930}
- Sales Orientation Era Or Stage {1930-1950}
- Marketing Orientation Era or Stage {1950-1970}
- Relationship Marketing Orientation Era or Stage
The following sentences summarize the above developments in marketing.
1. Production era: 'Cut costs. Profits take care of themselves, we can sell'
2. Product era: 'Good products will sell themselves, we make what we can sell'
3. Sales era: 'Sales are keeping the bait for the customer, we sell what we make'
4. Marketing. Market age: 'Customer is king!'
5. Relations. Relationship Marketing Age: 'Relationships with customers determine the future of our firm'.
Holistic Marketing Concept
The definition of a holistic approach is relating to the concept that things should be studied as a whole not just as a part of the event.
