Friday, 9 October 2020

Marketing Challenges in the 21st Century [Unit-1 {chapter-1} Pokhara University- BBA 4th Semester]

  1. Increased competition  (बढेको प्रतिस्पर्धा)
  2. Inefficient Marketing Campaign segmentation (अपर्याप्त मार्केटिंग अभियान विभाजन)
  3. Lack of Brand Awareness (ब्रान्ड सचेतताको अभाव {जागरूकता})
  4. Lack of resources (स्रोतहरूको अभाव) 
  5. Language barriers (भाषा अवरोधहरू)
  6. Local channels/ Medium (स्थानीय च्यानल / मध्यम)


  1. Lack of Brand Awareness (ब्रान्ड सचेतताको अभाव {जागरूकता})

One of the main challenges facing marketing managers is the challenge of creating awareness. Most of the time we see that people lack knowledge or are misinformed about our product and service. This is happening due to low literacy or somehow maligning us by our competitors in illegal ways. Sometimes our employees have little knowledge of our product and service and sometimes some employees remain full of overconfident. That also leads to loss or challenges for organizations.