It is essential for organizations to promote their brands well so that they not only outperform competitors but also survive longer. Brand promotion increases awareness of products and services among customers and ultimately increases sales and revenue for the organization.
Brand communication is a process of promoting products and services among target consumers.
(IMC) Integrated marketing communication is a concept used by organizations to brand and coordinate their communication efforts.
Integrated marketing communication refers to integrating all methods of brand promotion to promote a particular product or service among the target audience.
The American Association of Advertising Agencies defines IMC as “a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency, and maximum communication impact.”
In integrated marketing communications, all aspects of marketing communications work together with cost effectiveness for sales and maximum profit.
The various components of integrated marketing communication are:
- Market Research
- Product research and Development
- Brand Focus
- Communication Tools
- Promotional Tools (प्रचार उपकरणहरु)
- Customer Relationship Management Tool (ग्राहक सम्बन्ध व्यवस्थापन उपकरण)
We must know the needs, attitudes, and expectations of the target audience to make them our customers. In market research, we analyze demographics including population, age, gender, education, economic status, etc.
