The most expensive and challenging tasks facing by any business is acquiring new customers and sustaining existing customer. Relationship marketing mainly involves the improvement of internal operations.
Relationship marketing is a process of building long-term relationships with customers.
Relationship marketing defines the framework for the company to reach out as well as and orient themselves to the outside markets, to the end customer as well as to the business partners, the suppliers and vendors too.
Importance of relationship marketing:
Long-Term RelationCustomer Satisfaction
Creat Brand Image
Increase in Sales Volume
Decrease Advertisement and Promotion Cost
Identification of Strength and Weakness
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